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Profitable on Purpose
Profit treated as a decision, not a consequence of growth.

- When
- Friday, October 23, 2026
- 09:30 to 17:00, Pacific Time (PCT)
- Where
- Esquimalt Gorge Park & Pavilion (its map, in a new tab)
- 1070 Tillicum Road, Esquimalt, BC V9A 2A1
- Cost and entry
- $147 to $167
- Area
- Victoria (YYJ)
Share this event
Anu’s take
The session that earns the day is the closing one, sorting $10 tasks from $1,000 decisions. Everyone can already tell which is which, and we all still do the $10 one first because it can be finished before lunch. A Friday booked out to make a couple of the expensive calls instead, with your own numbers in front of you, is the hardest thing on any owner's calendar to justify and usually the only thing that moves.
Who’s involved
- Running the event. Ask them about signing up or changes.
- Profitable on Purpose (their website, in a new tab)
- Running things on the day, usually the ones who welcome you.
- Pam Ivey on LinkedIn, in a new tab, Evangeline Mathura
- On the program, but the organizer didn’t say what they’re doing.
- Kehla G, Victoria Westcott, Caroline Deane
- Paying for or giving something to the event. Not a sponsor of this site.
- The Scotiabank Women Initiative (their website, in a new tab), Horne Coupar LLP (their website, in a new tab), Acera Insurance (their website, in a new tab), Doane Grant Thornton LLP (their website, in a new tab), WeBC (their website, in a new tab)
- For
- Established women business owners, mostly from Vancouver Island, in a room capped at 100.
From Profitable on Purpose’s page on thepopbusiness.com (the organizer’s page, in a new tab) · Listed Aug 31 · Updated Nov 2, 06:17
