Skip to the page

The Awkward Teenage Phase of AI Advertising

The targeting levers still exist; the platform simply stopped obeying them.

The Awkward Teenage Phase of AI Advertising promotional image

2 min walk. 6 locations within 5 min.

When
Monday, September 21, 2026
13:30 to 14:30, Pacific Time (PCT)
Where
Fort Tectoria (its map, in a new tab)
777 Fort Street, Victoria, BC
Cost and entry
Free
Talk · AI · Marketing & sales · In person
Area
Victoria (YYJ)

This is a topic that needs a lot more attention than it is currently getting, so it is good to see it start bubbling up to the top. The interesting part is who is delivering it: a Meta-certified trainer is the one calling this the awkward teenage phase. I do wonder what Cory Doctorow (in a new tab) would make of that, since an advertiser losing visibility and control is stage three of Enshittification almost to the letter.

Who’s involved

VIATEC (their website, in a new tab)
Rob Cooper on LinkedIn, in a new tab
Amanda Robinson on LinkedIn, in a new tab

Checked (what Checked means)What these roles meanSomething wrong? Tell me

From VIATEC’s page on eventbrite.ca (the organizer’s page, in a new tab) · Listed Sep 2 · Updated Nov 2, 06:17