The Awkward Teenage Phase of AI Advertising
The targeting levers still exist; the platform simply stopped obeying them.

- When
- Monday, September 21, 2026
- 13:30 to 14:30, Pacific Time (PCT)
- Cost and entry
- Free
- Area
- Victoria (YYJ)
- Part of
- Victoria Tech Week
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This is a topic that needs a lot more attention than it is currently getting, so it is good to see it start bubbling up to the top. The interesting part is who is delivering it: a Meta-certified trainer is the one calling this the awkward teenage phase. I do wonder what Cory Doctorow (in a new tab) would make of that, since an advertiser losing visibility and control is stage three of Enshittification almost to the letter.
Who’s involved
- Running the event. Ask them about signing up or changes.
- VIATEC (their website, in a new tab)
- Running things on the day, usually the ones who welcome you.
- Rob Cooper on LinkedIn, in a new tab
- On the program, but the organizer didn’t say what they’re doing.
- Amanda Robinson on LinkedIn, in a new tab
From VIATEC’s page on eventbrite.ca (the organizer’s page, in a new tab) · Listed Sep 2 · Updated Nov 2, 06:17
