The Non-Obvious-Brilliant-Transformational Things Your Customers Tell Me.

Go for the specifics, not the thesis. Everyone nods along when someone says listen to your customers, and almost nobody can name the one sentence that actually changed the product. The numbers page on his own site opens with Mr. Clean: three times the sales on a brand that had been sliding for a decade, which is a gloriously odd thing to be carrying into a room of software founders. Second year he has helped run Tech Week, so he knows what this crowd will sit still for.